Alasan Mengapa Bisnis Anda Harus Punya Blog!

Media sosial apa yang paling sering anda gunakan untuk ajang promosi atau sumber informasi Produk anda ? Twitter, Facebook, atau Google+ ?Yaa, memang ketiga media sosial diatas sangat ampuh untuk promosi karena hampir setiap orang berada disana. Namun, tahukah anda bahwa ada satu hal lagi yang lebih ampuh untuk meningkatkan penjualan ?.
Itu adalah BLOG! Mengapa ?

Okey, lihatlah statistik berikut ini :
– 61% Konsumen melakukan pembelian produk karena sebuah posting blog yang mereka baca.
– 60% Konsumen akan berpikir positif pad sebuah perusahaan/badan usaha ketika mereka sudah membaca blognya.
– 70% Konsumen lebih memilih menggali informasi produk/perusahaan lewat blog daripada iklan.

Masih belum percaya? lihatlah infographic dibawah ini. (Bahasa inggris).

InfoGraphic pentingnya blog untuk sebuah bisnis

Kesimpulan

1 hal yang penting adalah anda terlebih dahulu harus mempunyai landing page atau situs utama untuk produk anda. Karena, nantinya itulah yang akan anda promosikan. Namun, tidak ada salahnya juga jika anda justru mempromosikan produk anda langsung di blog.
Kesimpulannya, jika bisnis anda belum dilengkapi sebuah blog, maka buatlah sebuah blog!. Isilah blog tersebut dengan berbagai informasi tentang produk anda secara jujur dan apa adanya. Dengan itu, calon pembeli anda tidak akan merasa tertipu dan kepercayaan anda meningkat.
Semoga bermanfaat.
~Muhammad Syakirurohman~

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