4 days ago, I posted about SEO onpage tips part 1. Well, now I will post the part 2. This is different with the previous part that talk about optimize blog pages.This post is about how to optimize your blog contents/articles become Search engines friendly. This is for make your articles can be indexed and get good SERP by search engines. But, it is not means make SEO friendly content by the excessive ways to cheat search engines and make the articles is not readers friendly. Well, There are 2 type good post, that is Search engines friendly and Readers friendly. Surely, if your post include with the both of types above, that is a perfect post. But, Here I just talk about SEO friendly contents. Just wait my post about Readers friendly contents.
Create a SEO friendly post is not a difficult thing now, because there are many plugins, features and other facilities provided by blog platform to help user to make good contents. The example is Blogger which have complete SEO-contents like search description, and other.
Okay, Let to the point. The following is tricks to make your content SEO friendly :
1. Use a long and good title
Well, You must use good title for your post. title is most important thing to make SEO friendly posts. This is because the search engines is display title as search result. So, How a good title ? Good title is long and have main keywords of your post. Not only main keyword, but the unique keyword that still low competitors but frequently used by search engines user when they browsing. Just use keyword research tools (recommended : Google adword) to find the good title keyword.
2. Custom your permalink URL
Now, blogspot user can custom the url of the post which will published. It is the good opportunity to improve SEO of content because url displayed on by search engines result too(below title). before, our post url is automatic based the post title and can’t custom. So, How to optimize it ?. Just Custom your URL use other main keywords that different with title. the example is the automatic this article is ;
http://syakirurahman.blogspot.com/2012/11/seo-onpage-tips-and-tricks.html. But after costumed, it become : http://syakirurahman.blogspot.com/2012/11/how-to-make-post-seo-friendly.html. So, make it as different as possible but it means is same.
3. Use good post search description
The post search description is displayed more details in search engines result. So we must optimize it too. Now, Blogger was had search description feature that work for displaying post description in search result. This is Meta description for posts. Just optimize it by fill it by detail desricption of post and fill main keywords there.
4. Main keyword at beginning or end of articles
Well. your main keyword must located at beginning or end of the post. Why ? it is because search engines will take it as priority than middle of post. Try to use much different words in the sentences that have related or same purpose. This is will enrich keywords.
5. Use Img alt and title
If you use image in post body, just complete it by use image alt and title of image. For blogspot user, the ways is by click image and choose properties. Why we must do it ? it is because search engines can’t read and index images, but by use img alt and title the images will read and indexed by search engines. make different img alt and img title too to enrich keywords.
6. No keywords stuffing
though the post with rich keywords is good, but all that excessive is always bad. Keyword stuffing is make your post have too many keywords and too many repeated main words in a paragraph. This is very hated by google search engines and you likely will banned if google detect your blog perform keyword stuffing.
7. Use heading or sub title
Heading or sub title in post body can optimize your contents too. your post will structured by this. In addition, Search engines also like a content that made structured. Usually sub title will considered as main keywords too by search engines. just use header tags like H3, H4 in your post body.
8. Bold, italic and underline font for main keywords
Unique style font set for main keywords is important too. This is for more emphasis to search engines in order consider it is main keywords. Search engines have more attention to the words or sentences that use font style.
9. Linking your article to relevant articles
Well, If you want to linking your article to other articles in your blog or other blog, be careful. You must linking to relevant article. relevant article is the article which have same keywords with your post. Google hate the articles that linking to non-relevant articles. It will consider spam link by google.
10. Linked your article from relevant articles
It same with 9th tips, if you want to linked your article from your other articles, it must linked from relevant articles.
11. Linking or linked with good and high rank blog
aside from your article you must link with relevant articles. the blog which linking or linked must have a good pagerank. It will make google consider your post is good because linked with good blog.
12. Match and relevant anchor link.
If you linking to other articles or blog from your post, just use the anchor word which represents the articles you linked. Don’t use the word “blog” as anchor, while you linking it to other article that is not related with that word.
13. Long of articles
Long of your articles also affect your SEO. The standard of article long is about 200 – 1000 words per article.
14. Not too many links
Too many links in your articles is bad. Especially if the links is dofollow. The search engines will be troubled becuase it forced to follow and crawl all links you linked. It also can tired (hehe).
15. Macth category
The post which much category will be good and easy to index and understanded by search engines because usually the name a category is a main keyword of the post included.
The 15 Tips above is ordered by how important and the priority of points. So, the first tips point is most important and the 15th is not too important. So, you surely know what you must do first.
Okay, That’s tips and tricks to optimize your contents/articles for SEO. If you have any questions, Don’t hesitate to ask me.
Happy Blogging 🙂